The Rise of Electric Fires: Market Trends and Consumer Preferences in 2025
The electric fireplace market is set to heat up in 2025. Following an impressive growth rate in 2024, it’s clear that more homeowners in the UK (and across the globe) are investing in electric-powered appliances.
Since their invention in 1912, engineers and manufacturers have only delivered greater efficiency (at a lower cost!) Is it any wonder their smart technologies have become so common in UK homes?
Designed with built-in safety features, electric fires offer comfortable warmth without the risks associated with authentic combustion. For households with pets and children, they’re perfect.
To learn more about the electric fireplace market and what consumers are buying, stay with Fires2U.
What are the market trends for electric fireplaces?
According to recent statistics, the electric fireplace market is currently worth an estimated $2.46 billion worldwide! Between 2024 and 2023, the global electric fireplace market is expected to grow by 3.5%, which would put the industry’s worth at $3.48 billion.
In the UK specifically, the market is worth $113 million. With a projected compound annual growth rate (CAGR) of 3.3%, these figures are clear indications of market expansion. Put simply, electric fireplaces are more popular than ever.
Why is the electric fireplace industry growing?
So, why are domestic and commercial consumers purchasing more domestic fires per year?
Statistics make clear reference to three areas, including product diversity, ease of installation and eco-directives aimed at reducing air pollution.
Wide variety of products
According to global insights, the three most popular electric fireplace designs in 2024 were as follows:
Wall-mounted fires
These are appliances designed to be directly affixed to the wall. The market for these products alone is worth $1 billion globally! Also known as hang-on-the-wall fires, these appliances are particularly popular with buyers because of their space-conscious design.
In metropolitan, urban homes, where space is often a commodity, wall-mounted appliances can free up valuable floor space. Plus, they don’t require the installer to make any significant architectural modifications for installation.
With their low-profile integration, these portable units can also be moved home-to-home.
Freestanding fires
Also known as electric stoves, this category describes self-contained heating units that don’t need to be installed within a wall. Like wall-mounted fires, these appliances present even more installation opportunities for buyers: all that’s required is a wall plug in proximity and fitted on a flat wall.
Built-in fires
Inset electric fires are directly ‘built-in’ to a wall or a pre-constructed cavity. While they may be more complex to install (particularly if no cavity exists), they offer the same space-saving advantages as wall-mounted fires.
Being enclosed within the wall reduces the risk of accidental contact with the heating elements, which can make them a safer choice for households with young children or animals.
Easy installation
Statistics divide electric fireplaces into two categories based on their installation type: direct-wired and plug-in type fireplaces. The latter is by far the most popular, making up 60.3% of the market share.
In fact, the CAGR for plug-in electric fires is expected to grow 4.6% in the next 10 years. Traditional fireplaces require flues, vents, or even structural changes to accommodate smoke and fumes. Plug-in electric fires bypass this because they don’t produce real flames.
To install them, you don’t need help from a professional engineer: most models are ready straight out of the box. Buyers can place the unit where they want it and plug it in to activate.
Eco-compliance
The UK government has been steadily working towards its Net Zero by 2050 goal.
While current targets may be ambitious (reports published by the Climate Change Committee in May 2024 indicate that the UK is making ‘worryingly slow’ progress), various policies may have encouraged an uptake in electric fireplaces.
The Great British Insulation Scheme (GBIS), launched in July 2023, aims to improve energy efficiency in residential properties across the country.
The scheme promotes various insulation measures, and also signposts homeowners towards electric fires as an energy-efficient alternative to conventional heating appliances.
Other environmental concerns, like those surrounding air pollution, have brought electric fires into the spotlight. The World Health Organisation (WHO) notes that air pollution kills an estimated seven million people worldwide every year.
In the UK, domestic burning contributed 22% of total PM2.5 emissions and 11% of total PM10 emissions (according to UK government statistics for 2022). To curtail the effect of residential combustion, homeowners are likely leaning more towards electric-powered units.
Who are the key brands in the electric fireplace market?
The North American electric fireplace market represents the largest chunk of global sales at $870 million. Here, consumers are increasingly expressing a greater need for economic, fuel-efficient fireplaces.
As such, many of the top electric fireplace manufacturers are U.S.-based. However, some of the key players hail from Germany, France, Canada and even the UK:
- Dimplex Fires (Gerlingen, Germany)
- BFM Group, including Flavel Fires, Celsi Fires, Portway Arundel ((Stoke-on-Trent, U.K.) however, it only Celsi brand that sells electric fires and fireplaces
- Giantex Inc. (Neuville-en-Ferrain, France)
- Twin Star Home (Florida, U.S.)
- NAPOLEON (Ontario, Canada)
- Touchstone Home Products, Inc. (Pennsylvania, U.S.)
Shop for electric fireplaces with Fires2U!
Numbers don’t lie! Clearly, there’s never been a better time to go green with an electric fire. If you live in a flat, new-build home or just want to keep your carbon footprint low, shop for electric fireplaces with Fires2U today.
We've got amazing prices on industry-leading brands like Be Modern, Elgin & Hall and Flamerite. Contact us today!
